Oh My! It's a Flat World!

The World is Flat by Thomas Friedman was one of the best books that I have read in a long time. It's futurist and realist at the same time as while he wrote it before many of the things that he described became common knowledge, yet by the time you pick up the book from the shelves, those things wold have indeed become common knowledge. Innovation at the speed of writing I suppose!

I am going to take this opportunity to provide some of the most current business practises to support his notion of a flat world. However, unlike Mr. Friedman who writes from the point of view if converging technology, I am going to give examples of how desperate businesses and corporations have become precisely for the reason that the world is flat and with it competition has coming knocking on their doors at a speed and from directions that they never dreamt off.


EXAMPLE 1

Southwest Airlines : It has a Chief Apology Officer (not his official title, thank God!) whose job is to go to the ground and find out from passengers about what went wrong on a particular flight and shooting off a very personalized letter of apology to each and everyone. The reason : Apologize before some other airline grabs the disgruntled passenger. I hope somebody from Malaysia Airlines is reading this!

Example 2

Ford Motor company is using brain scans to literally watch on computer screens what turns on its potential customers. A new car model is rolled out in front of sample target customer groups and by varying its colour etc, Ford researchers are able to identify the parts of our brain, called the Reward Circuit, which will light up when we anticipate something pleasurable. In other words, the automotive industry has become so competitive that the traditional giants of the industry are no longer relying on traditional methods. They are using every possible tool at their disposal to the beat the competitor. What more, today their competitors are not only European, Japanese or Korean models but also Indian and Chinese made cars. So cut short the process! Why ask the customer what he likes when you can ask his brain?

Example 3

Samsung is building huge showrooms which will be stocked with all its latest offering. Each show room will be able to accommodate hundreds of customers at any one time. The catch : They can't buy any of the products showcased but they can use them! You are thinking of buying a new oven? Take a walk into the showroom, bake your biscuits. If you like the oven, you can buy it at their regular outlets. You want to know how a new Samsung handset will feel if you are calling your teenage son half way across the world? Use any of the handset displayed, make that long distance call at no charge and if you like it, you know what to do!

Example 4

There was a time when thousands of eager Indian students trooped into American universities to gain their much sought after MBAs. Today, American and European sudents are applying into Indian universities. It will intreresting to see the American universities' next course action.


Well, I am going to keep out for more flattening experience! Its a exciting world!

Why We Need to Keep Learning?

On the 20th and 21st I was with a room full of managers from SIHAT Sdn Bhd. Not only did I have the managers with me, I also had the CEO of the company, Datuk Venu. I was totally humbled by the experience. Here is a man, much more senior to me, willing to sit down with his managers for 2 full days to listen to what I have to say. The thing that left me amazed was the fact that he was so excited about the program and the various issues brought up and suggestions made by his managers during the program that I could see the glee in his eyes for having the opportunity to be there with them. What more, he was able to recall some of the key ideas that I presented and gave his own take on them. Simply put, here is a man who 'has seen that, been there, done that' but yet so hungry for new knowledge and ideas regardless from where it comes from.

I have often said in my programs that a manager/leader needs to keep learning. I said the same thing on the 26th with yet another group of managers from Uniqema Sdn. Bhd. I say it often because I truly believe in it. In fact I am absolutely convinced that an individual's leadership and managerial skills develop proportionately with his/her appetite for learning. The moment learning stops, performance hits a plateau and soon after, deteriorates. A manager who keeps learning, keeps improving. A manager who keeps learning, keeps cynicism and pessimism at bay.

Although rare, there are times when I hear somebody say " I don't know.... I am not sure whether that will work in my organization". I often spend most of the break time with this individual as I really need to understand the reasons for the pessimism as that is a clear sign that learning has come to a stop for him or her. For me, that's a real pity as learning makes a man. It definitely makes a leader!

Learning Organizations? What is THAT?

For the last 2 weeks, I have been trying to subscribe to a particular service. As it happens today, this particular service provider has engaged vendors to provide the final link between itself and the end customer. In other words, the vendor will be the guy who will, at the end of the day deliver the service/product that I have signed up for.

I was told that the whole process should not take longer than 3 working days and yet I waited 1 week 4 days before a vendor finally arrived and told me that he is not sure why the sales people failed to tell me that the particular service that I have signed up for was not available at my area of residence. In summary, he is telling me politely that I can't have the service that I had been waiting for almost 2 weeks. Looking at it differently, I have been tyring desperately to become a customer of this service provider for almost 2 weeks and it all came to nothing!

In our short conversation he said something that caught my attention. He said something like " That's the problem with the sales people. When we call them to come for our own training to familiarize with the products and services they don't turn up... they have no idea of the finer aspects of the products and services"!

There you go friends! This particular organization has a long way to go before it can become even remotely a learning organization.

Becoming a learning organization, as I often point out in my programs, is not about technology alone. Yes, technology facilitates the learning process of an organization but it is just that...a facilitator. To truly become a learning organization and to be able to use each learning to add value to products and services and ultimately to add value to the customers' experience of that product or service , an organization must look at all the learning opportunities already available around it. Vendors, suppliers, employees, customers and other direct and indirect stakeholders are a gold mind of learning resources. There are much to learn from these simple and available resources and yet many organizations insist on technology first, learning later.

Recently, I was told about a company that is involved in developing complicated medical instruments and support systems. Every year, it organizes a get-together-session with selected patients from all over the world to share with the employees of this organization how its products have saved their lives. Most often than not, these employees break down in tears when they hear these stories as they realize how important their work is. They learn that what they do is important. They learn to take responsibility for their work. Now, this is what in my mind, a learning organization should do.

As for my desperate attempt to become a customer, I guess I will have to try again in two weeks time, as I will be back with the good people of Maybank for the final stages of my Personal Mastery Program for them.

I would also like to take this opportunity to convey my condolences to every one at Maybank for the loss of your dear friend and colleague, Mr. Francis. My condolences to the family of Mr. Francis. In the little time that I had with him during the program, I found him to be a man of passion and zest for life and a man deeply devoted to God and family. Rest in peace my friend for that is what we would have become if we had more time.