Sometime last year, Steve Balmer (CEO, Microsoft) was in Europe to negotiate a settlement of the anti-trust suit brought on by the Europeans on Microsoft. This was just after a prolonged battle between Microsoft and the US government over the same issue.
The legend says that, on the night of one of the most difficult days in the negotiation, Balmer received an urgent email from a group of his programmers demanding his quick action. The urgent issue : Microsoft's recently made public stand on its refusal to support a pro-gay legislation back home. Balmer then spent the whole night going through the issue. By the next morning, he has back-tracked his earlier decision after long-distance communication with his programmers.
This, for me, is beginning of the most powerful new global trend in which the Corporation will no longer be blind to the issues in the society. Corporations will make choices on what they support and what they do not. Their influence will grow in areas of legislation and they will increasingly flex their muscles in areas where traditionally the politicians held sway.
The influence of Corporations in playing back room politics is not new. They have been accused of even starting wars. However, by their sheer size and influence and the fact that Corporations will be increasingly manned by knowledge workers, it is inevitable that the issues of the community will be as actively debated in the board-room as the development of a new product.
The separation of Church and State will not be the issue in the coming years. The issue will be how much will we allow Corporations to be the vanguard of a new civic society?
