Not too long ago, I shared with you guys about my visit to the pre-launch of the Persona. I hope by now you have had the opportunity to view the car. Quite a few are on the roads now. Don't be fooled by its similarity to the Gen2. Both use the same platform. But the Persona is no doubt, in my mind, a superiors car.

If you remember, I also said in that article that I am not so sure whether the Persona alone can help to turn around Proton. The reasons, as I have said, is simply because the problems at Proton are much more deep set than the management would like to believe. I just read a wonderful piece in the Edge (October 8) by Leela Barrock entitle "Malaysia Needs to Play Catch-up". She explored the sad truth about how far behind we are in the automotive industry. The following are some of the interesting points that I gathered from Leela Barrock.

22 years ago when we started our natoinal car project China, India, and Thailand were not even anywhere on the automotive map. The Japanese and Koreans were struggling to win over North America and Europe. Vietnam? Vietnam who?

Today, Toyota is the number 1 automotive company in the world. Hyundai is relocating its entire Atos line to South India to be exported to 65 countries. The Getz is next in line. Thailand is the world's second largest manufacturer of pick-up trucks. In 2005, Australia exported 140,000 vehicles although it doesnt have an Austalian car brand per se. Vietnam is the next blued-eyed boy for car manufacturers.

Proton had a 22 years lead time. But.....

So you see, a new model maketh no new future. The sooner Proton admits this the better. Whether VW is going to make a difference is another matter. I would still want to have the Proton as a Malaysian brand name when my children buy their first car. Why not?

All is needed is Change. Change at Proton. Now!