Gary Hamel in his latest work entitled 'The Future of Management' asserts that newer and more effective ways of managing people will be the competitive advantage of the future for companies. For those of you who have attended my Shifting Moments program, you will see that this is similar to what I have said many times : Organizations must develop a winning culture as that is much more difficult to be copied compared to a winning strategy.
I have written in my articles before of 200 year old companies that are still going strong today. Yes, they may have continuously reinvented themselves. They may have changed winning strategies after winning strategies. They may even have changed their entire business focus. Yet, I find it difficult to believe that all these were done despite their culture. How will a company continuously reinvent it self if there was a culture of blaming and a fear of risks? How could a company stay at the peak of its industry by merely having a winning strategy?
What is a winning culture? A winning culture is an organization's state of being. It is it's DNA. This DNA will determine how it creates, how it serves, how it rewards and most importantly it will determine how it sees it self under the sun. A winning culture is therefore akin to the soul of an organization. This soul/DNA is formed through a combination of chance and design. The Malaysian Rangers for an example is an organization that is rich with history and has a winning culture. It's DNA was influenced by the fact that it was born and bred during the Malayan Emergency. At the same time, its winning culture is also a result of the winning strategic designs of its earliest commanders. Similarly, NASA was born as a reaction towards the unexpected Soviet-led space race and yet it is as powerful at is today also because of its winning strategic designs. This DNA of winning culture takes time to form. we may be able to create a winning culture in a day through sheer empirical analysis or a burst of creative insight but not a winning culture.
What do you think will happen to Malaysia Airlines once Idris Jala leaves. Or, what do you think will happen to TM now that its supremo is being linked to the banking industry? If these organizations' success today are the results of their wining strategy, there is A huge possibility that their successes will end with these two towering individuals. If on the other hand, it was the result of a winning culture than their successes will continue no matter what. One is a short term share-holder judged success while the other will be judged by history as the winning formula.
But then, how are CEOs rewarded... for a winning strategy or winning culture?
