The Starbucks Generation is a term coined to describe a new breed of people. Amazing isn't it? An entire demographic segment has been identified with a product; in this case the Starbucks Coffee. But, that's for another day. What I would like to examine here is : Who is this Starbucks Generation?
The Starbucks generation is supposed to elude to the new generation of people who have the following characteristics :
1. Constantly on the move.
2. Constantly connected.
3. Constantly networking with others.
4. Constantly yearning for better, bigger, faster.
5. Constantly spending.
There you are...the Starbucks Generation.
This is the generation that is supposed to do business at the 'speed of thought'. They are addicted to every tiny bites of information and as a natural extension of that, the Internet. They are obsessed with career development. They, if a friend of mine is to be believed, have nothing but their careers. They are are in love with themselves and their careers. They are apolitical with a devil may care cavalier.
The implication: How do we, the non-Starbucks Generation manage them at our work-place ? Will the tried and tested methods suffice or do we have to update ourselves with new skills and attitude? The jury is still out.
By the way...any good place for tea?
Cheers.
2 comments:
Hem... I just qualified myself into the Starbucks Generation. :D
What about the 'Gym Generation'??
SK, if you looked at the local franchise of Old Town Coffee, they are opening their latest 89th outlet somewhere in Klang Valley. So, I wouldnt be surprised in months to come we have a local version of Starbucks Generation - Old Town Kaki's - yuppies lugging laptops and drinking RM2.80 cup of coffee. Maybe they are under the same segment, but they just refuse to pay RM10 for coffee, thats all!
Hanie
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